The story begins in 1955, when some winemakers decide to meet under one and the same banner.
Guided by the desire to put their terroir in light, they build together an independent and committed House: Beaumont des Crayères.
To sublimate the king of wines, the rose, queen of flowers, naturally becomes the emblem of the brand. Purple-purple roses then follow the banks of the vineyard plots. Their colour is not chosen at random: it symbolizes charm, nobility and affection.